Neil Michel of Axiom Photo & Design in Davis presented to the club on the topic of Photography in Graphic Design. The majority of those that attended brought their laptops and prepared for some insight into the commercial side of photography as a graphics tool for advertising and the like. He went through the process of what is involved when working with a client that wants to portray a certain idea via visual impact i.e. photography/graphics etc. and how to get those results using photo editing and graphic design software.
"A 9-layer document; the result of combining 6 different still photos, an illustration, and text and a logo."
The main points covered were:
1) Start with a good concept beginning with a photo shoot session
2) You need to be dynamic in working with subjects and ideas come as you go along.
3) If all doesn’t work out in the photo shoot, you can edit in Photoshop later—this was where the majority of the session focused.
4) Shoots all studio work in “jpeg” format
5) Neil routinely underexposes all his photos by 1/3 to ½ stop and later adjusts in Photoshop
6) White Balance is very important
7) Photoshop editing tools that were covered:
a. “Layers” involved heavily in graphic ad design
b. “Levels” works fine in most situations. Can use “Curves” if need more correction
c. “Scaling” under the “transform” pallet
d. “Magic Wand”
e. “Magnetic Laso”—Works better on edges by allowing one to define them better.
8) Save final product file in “PSD” format to preserve all layers that were worked on. “Jpeg” for email, “Tiff” better for larger print.
Neil uses a Nikon D2X camera with 17-77mm zoom for his studio work and can be contacted at Axiom Photo & Design at 604 4th St., Davis, CA 95616 (530) 756-5752
The Photography Club of Davis